Hello Gorgeous.

I learned of the amazing Zida of Studio Z Mendocino several years ago and while I craved letterpress business cards, I wasn’t really ready for them. This year I’ve felt my brand take on new legs and really blossom so I knew I was ready to put that icing on the cake.

My phone conversation with Zida began with a simple statement “I want them to be awesome”. She laughed and asked me to keep talking. From my last batch of business cards I knew that I wanted my trademarked phrase to stand on it’s own. “We shoot fabulous people”. Yes! I want that  stand up straight & tall on its own and to start the whole juggernaut into motion.

Zida suggested a red metallic foil. Yes!

Zida suggested a red edge painting. Yes!

From there, Zida ran amuck with ideas and styles for the back of the card. I had warned her that I was picky to the point of impossible. She took my feedback and went back to the drawing board and each time each design brought me more glee until we ended up here :

And I exclaim with a joyful “YES!”